Google Privacy: Transparent Control

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We have read over Google’s new privacy policy and, having worked in the area of law, we would say that it’s a short, simple, well-composed document, with language that’s straight-forward & easy to understand.

In addition to providing specificity on how & what is shared, the spirit of privacy also permeates the policy.

Here’s the HOME link for Google’s discussion on security & safety when using the Internet & Google products.

Here’s a link to TOOLS you can use to protect your information across all of Google’s product platforms.


SMMS: The Value of Content Delivery: White Papers

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What’s the difference between a good white paper & one that’s not?

Good white papers:

  • are written from the perspective of the reader; the reader comes away with actionable information or data & new insight
  • set the context, but are succinct.
  • are easily scanned (that is, they are a quick, informative read).
  • point to “information” that is deep.
  • make reference & point you to additional sources.
  • spark spark: graphic images or mapping of new contexts & solutions, in your brain (ideas!).
  • breed user confidence in the “author” agencies or companies.
  • are an investment in future business & provide value because author organizations respect & value you & the future of your relationship.

Here is an example of an excellent white paper on SMMS management, published this month by Altimeter Group Jeremiah Owyang.

The collection & analysis of data is one of the costliest business functions. That is why ‘for the record’ banners so few newspapers & news wires. This is also true for the collection & analysis of BI, business intelligence. That is why it’s important to remember:

Good white papers are not

  • about you; they’re about your clients & prospective customers
  • last years’ term papers or simply the data/information you can “afford” to throw out

Good white papers

  • communicate corporate knowledge, internally
  • help to align constantly changing corporate strategies & research-driven advances that form the offensive bases for brand, identity, & product competition & increased market share in a globally dynamic marketplace
  • are an integral & important part of your marketing strategy
  • should be an important line item in your SEO & marketing budget plans

Support the OPEN Act!

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DO NOT SUPPORT PIPA & SOPA.

SUPPORT The OPEN Act: The Online Protection & Enforcement of Digital Trade Act.

For more than 80 years, the International Trade Commission (ITC) has:

  • addressed unfair trade practices & infringement of Copyright & Trademarks;
  • provided legal redress that is available & applicable specifically to each case; &
  • reduced the potential for conflicting rulings & inconsistent precedents.

The ITC already employs a transparent process that gives parties the chance to be heard. The ITC’s process & work is highly regarded as independent & free from political influence & it has a well-recognized expertise in intellectual property & trade law that could be expanded to the import of digital goods.

The ITC already employs safeguards to ensure that rights-holders do not abuse their right to request a Commission investigation & the Commission may, itself, initiate investigations. Keeping the ITC in charge of determining whether unfair imports–like those that violate intellectual property rights–would ensure consistent enforcement of intellectual property rights & trade law & enable holders of intellectual property to petition the ITC to launch an investigation into whether a foreign website’s only real purpose is to engage in infringement of US copyrights & trademarks.

If an ITC investigation finds that a foreign-registered website is “primarily” & “willfully” infringing on the IP rights of a US rights holder, the Commission would issue a cease & desist order that would compel payment processors (like Visa & Paypal) & online advertising providers to cease doing business with the foreign site in question.

The Online Protection & Enforcement of Digital Trade Act (The Open Act) approaches online infringement as an international trade issue.

The Open Act would enable holders of intellectual property to petition the ITC to launch an investigation into whether a foreign website’s only real purpose is to engage in infringement of U.S. copyrights and trademarks. While complex and difficult issues would take time to resolve, investigations into simple and obvious cases, like the “worst-of-the-worst foreign rougue websites,” could be handled in a matter of days. In either case, however, the process would create a transparent and adversarial system in which all parties–including interested parties concerned with issues such as free speech-would have a chance to be heard.   Text taken from http://www.keepthewebopen.com/assets/pdfs/faqs.pdf.

Informative Links: